"The Color Professionals"
Our Beginnings
What started out as a hobby quickly grew into something unexpected
for Ed & Ruth Adams. In 1952 a 100 square foot greenhouse was
built to house orchids. Ed and Ruth's passion for orchids turned
into a business when they began to grow cut flower orchids, and
flowering potted crops for grocery stores and floral shops. They
continued to wholesale these products until the original facility
had expanded to 5,600 square feet.
In 1973, DeWitt and Carolyn Moss (Ed and Ruth's daughter) returned
to Jerome from Idaho Falls to lend their knowledge to the growing
business. They began construction on another 10,000 square foot
greenhouse for producing bedding plants to wholesale to existing
and new customers. The King's store in Twin Falls was one of the
first bedding plant customers. The business's customer base grew
each year as the facility continued to provide great service and
to sell consistently good quality product. Carolyn and DeWitt soon
expanded by specializing in new, extensive selections of annuals,
perennials, containers and hanging baskets. Also, in 1975, a new
retail area was created for walk-in customers.
DeWitt and Carolyn's son, Kevin and his wife, Dana, returned in
1983 to assist with the spring season, and to help in the construction
of yet another greenhouse expansion project. This is now our
current retail range.
Kevin was instrumental in forming the seedling
department and began selling seedlings to other growers through
brokerage firms in the industry. These were the early years of the
'plug' seedling method.
In 1996, Kevin and Dana purchased Moss Greenhouses,
Inc. from DeWitt and Carolyn. Under their direction, Moss
Greenhouses continues to look to the future. Currently operating
under 281,000 square feet of covered greenhouses, in addition to
three acres of outside growing areas, Moss's facilities contain
the latest in automated technology.
Behind The Scenes
Moss Greenhouses Inc. is celebrating
its 58th year in business. On October 31, 2006
we became an ESOP, or Employee Owned Company. Employee input and
involvement have always been encouraged and valued here and by partnering
with our employees we expect this company to grow even stronger.
Propagation crew
Moss Greenhouses is a successful, innovative and progressive bedding
plant producer and wholesale distributor of 1200 different varieties
of annuals, and perennials, of which we have 60 to 70 different
varieties each of petunias and pansies, and hanging baskets. Our
product is marketed throughout the Intermountain West Region and
is the largest facility of its kind in Idaho. Our business is dedicated
to selecting and producing premium plants, currently grown in 281,000
square feet of covered greenhouses with an additional three acres
of outside growing areas. Our facilities cover 9 1/2 acres. The
greenhouses operate with the latest in modern, automated technology,
annually producing 150,000 annual and perennial flats along with
250,000 one and three gallon containers. Our signature hanging
basket production is currently 35,000 baskets and growing!
In addition to supplying our sought after plants to the wholesale
market, we maintain an onsite retail and custom planting center
that generates approximately 23% of our current sales. We pride
ourselves in long term active memberships in INLA, OFA, PPA and
local chambers of commerce.
Moss Greenhouses is located in Jerome, Idaho. Jerome is
part of the Magic Valley, an eight county area located in the south
central part of the state. Nearby Twin Falls is the largest
community with a population approaching 40,000. The Jerome/Twin
Falls area is approximately 2 hours from Boise, Idaho, 3 hours from
Salt Lake City, Utah and an hour from the northern Idaho/Nevada
border. Idaho is known for its many recreational activities
including hiking, rafting, caving, hunting, fishing, and rock climbing.
Skiing is less than two hours away at the world-renown Sun Valley
Resort. The Twin Falls-Jerome area is a mostly agriculturally
based community surrounded by the wide-open spaces.
Magic Valley information
Twin Falls information
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