"The Color Professionals"

Our Beginnings

What started out as a hobby quickly grew into something unexpected for Ed & Ruth Adams. In 1952 a 100 foot greenhouse was built to house orchids. Ed and Ruth's passion for orchids turned into a business when they began to grow cut flower orchids, and flowering potted crops for grocery stores and floral shops. They continued to wholesale these products until the original 100 foot facility had expanded to 5,600 square feet.

In 1973, DeWitt and Carolyn Moss (Ed and Ruth's daughter) returned to Jerome from Idaho Falls to lend their knowledge to the growing business. They began construction on another 10,000 square foot greenhouse for producing bedding plants to wholesale to existing and new customers. The King's store in Twin Falls was one of the first bedding plant customers. The business's customer base consistently grew each year as the facility continued to provide great service and to sell consistent quality product. Carolyn and DeWitt soon expanded by specializing in new, extensive selections of annuals, perennials, containers and hanging baskets. Also, in 1975, a new retail area was created for walk-in customers.

DeWitt and Carolyn's son, Kevin and his wife, Dana, returned from the oil fields in 1983 to assist with the spring season, and to help in the construction of yet another greenhouse expansion project.  This is now our current retail range.

Kevin was instrumental in forming the seedling department and began selling seedlings to other growers through brokerage firms in the industry.  These were the early years of the 'plug' seedling method.

In 1996, Kevin and Dana purchased Moss Greenhouses, Inc. from DeWitt and Carolyn.  Under their direction, Moss Greenhouses continues to look to the future.  Currently operating under 281,000 feet of covered greenhouses, in addition to three acres of outside growing areas, Moss's facilities contain the latest in automated technology.

Behind The Scenes

On October 31, 2006 we became an ESOP, or Employee Owned Company. Employee input and involvement have always been encouraged and valued here and by partnering with our employees we expect this company to grow even stronger.

Propagation crew